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Incogni vs Optery: In-Depth Comparison for Better Privacy

  • By Farrukh Mushtaq

    Farrukh Mushtaq

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    Farrukh Mushtaq, a digital marketer at PureSquare, possesses a keen interest in cybersecurity and enjoys writing about it. With several years of experience in the digital marketing industry, he brings expertise and passion to his work.

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  • 8 October 2024
  • 8 mins read

Table of Content

Table of Contents

Don't let data brokers exploit your privacy. Discover how Incogni and Optery can help you reclaim control of your personal information. Compare their features and find the perfect fit for your needs with our comprehensive guide.

Key Features

FeaturesPurePrivacyIncogniOptery
Privacy Score Customize your social media settings to decide who can see your information. 
Get a personalized privacy score to assess your online security.
While a specific privacy score isn't provided, data deletion requests are handled with utmost priority. Provides regular monthly privacy scans for ongoing protection.
Data RemovalProtect your privacy effortlessly by automatically removing your data from data brokers, saving you time and providing valuable information about these companies and their potential threats.
Drives and enacts important cybersecurity laws, while protecting user privacy by opting out of data brokers.Targets many data brokers in the US and successfully removes data.
Scan/Rescan Social Media SettingsProtect your social media accounts. Discover potential privacy vulnerabilities and receive tailored recommendations to improve your online security. 
A few easy steps can help you customize your settings to match your desired level of privacy.
Scans the internet for instances of your data exposure, but doesn't focus on social media privacy.Doesn't handle social media privacy settings on your behalf.
Strictly No Log PolicyNever keep your data or share it with affiliates or partners. Share your data with partners and corporate subsidiaries to facilitate service transfers.Has an efficient data management policy, but does not specify strict no logs in the manual.
Trackers Identification
Enhance your online security with a free Chrome tracking blocker. 
Customize your tracking preferences and protect your data from online trackers.
While Incogni prioritizes your privacy, it may occasionally block trackers needed for specific website features.Assists with opting out of various websites, but doesn't automatically block malicious trackers for comprehensive online safety.

Incogni vs Optery

PurePrivacyIncogniOptery
Ratings4.74.44.2
Special FeaturePrivacy scan Free tracker blocker
Dark web monitor
Social media privacy
Reduce junk calls and emails.Data removal weekly updatesGreater number of data brokers in the list.Business and enterprise plans.
Data Brokers200+170+560+(US platforms)
Pricing$69.99/year$129/yearStarting with $48/year
Discounts & Offers60% Off on Annual PlansLow monthly plansFree basic plan
PlatformsAndroid, iOS, WindowsAndroid, iOS, WindowsWeb 
Support24/7 live chat supportEmailChat support

Detailed Feature Comparison 

Both Incogni and Optery commit to data removal and offer progress reports. However, they fall short in managing social media privacy and lack a personalized privacy score tailored to your specific preferences.

Coverage

PurePrivacy

PurePrivacy targets over 200 global data brokers and offers a personalized privacy score to adjust settings for optimal protection.

Incogni

Incogni automatically targets more than 170 data brokers and websites and is constantly expanding its coverage.

Optery

Optery removes data from 560+ data brokers primarily located in the United States with the ultimate package. It also offers data deletion services from outside the US with different subscription plans.

Ease of Use

PurePrivacy

Offers a clear privacy score and a simple sign-up process that requires minimal personal information.

Incogni

Offers a detailed dashboard that shows the number of data brokers holding your information, exposed data, time saved, and recent updates.

Optery

Monitor your privacy progress with a detailed dashboard.

Availability

PurePrivacy

Protects your data from tracking by US and global websites, cookies, social media apps, and data brokers.

Incogni

Available in the United States of America (50 States), Canada, United Kingdom of Great Britain, and Northern Ireland. Switzerland and Norway.

Optery

Mainly covers the US region. Opting out of international data brokers requires an international subscription.

Customer Support

PurePrivacy

  • 24/7 Customer Support
  • Access detailed blogs and guides on the website.

Incogni

Offers FAQs, a dedicated email address, and live chat support with a typical response time of 24 hours.

Optery

Optery offers FAQs and chat support.

USP (Unique Selling Proposition)

PurePrivacy

PurePrivacy offers comprehensive online anonymity with PureVPN and monitors the dark web for data breaches. A free Chrome extension is available to block trackers and enhance your privacy.

Incogni

Incogni, a renowned name in the data privacy industry, offers data removal from over 170 data brokers.

Optery

Optery offers the most number of data brokers to delete your information.

Frequently Asked Questions (FAQs)

  • How often do Incogni and Optery update their data broker lists?

    Plus

    Both services regularly update their data broker lists to ensure maximum coverage. However, Optery may have a slightly larger list, especially for US-based brokers.

  • Can I use Incogni or Optery in conjunction with a VPN?

    Plus

    Yes, using a VPN can enhance your overall online privacy when using either service. It's recommended to choose a reputable VPN provider. You can also try a privacy management application that comes with the support of a VPN, such as PurePrivacy.

  • Can I customize my data removal requests to exclude certain types of data or data brokers?

    Plus

    Yes, you can. While data deletion tools give you a detailed progress report of who holds your data, they ask you to choose your preferences while opting out of data broker’s platforms.

  • Are there any limitations or restrictions on the types of data that can be removed from data brokers?

    Plus

    There may be certain limitations or exceptions due to legal requirements or data broker policies. For example, some data brokers may retain certain types of data for a specific period of time, or they may refuse to remove data that they believe is necessary for legitimate business purposes.

  • Is Google a data broker?

    Plus

    Google, while not explicitly labeled a data broker, collects and processes vast amounts of personal data through its services like Google Analytics, search, and advertising. This data collection practice is the same as typical data brokers.

Wrapping Up

Incogni and Optery are both excellent options for protecting your data shared with data brokers. However, if you want comprehensive control over your privacy on social media and the dark web, they both might not be the right fit for you. Try the PurePrivacy and PureVPN combo!