Instagram Breach: What You Need to Know and How to Protect Yourself

  • By Farrukh Mushtaq

    Farrukh Mushtaq

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    Farrukh Mushtaq, a digital marketer at PureSquare, possesses a keen interest in cybersecurity and enjoys writing about it. With several years of experience in the digital marketing industry, he brings expertise and passion to his work.

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  • 22 August 2024
  • 10 mins read

Imagine your aesthetic and curated Instagram life laid bare for the world to see! 

Instagram had been affected by a large data breach that might have exposed millions of users' sensitive information. Your photos, your deepest secrets - all exposed to hackers.  

This 2023 Instagram data leak shattered the illusion of online privacy among millions and revealed what happened, who was impacted, and the chilling consequences.

What Happened in the Instagram Breach?

It had been shockingly revealed that one of the biggest data breaches in recent history occurred on the dark web. 

In 2023, the cyber-intelligence experts of the SOCRadar Dark Web Team discovered a significant data breach that affected some of the most widely used social media sites worldwide, including Yahoo, Instagram, and TikTok. 

Sensitive content from the compromised databases includes millions of Instagram user records, an enormous 178GB of TikTok data, and private Yahoo account information. 

The hack also included illegal access to the database of the Mexican Youth Institute and an internet retailer located in Spain.

What was the Impact on Instagram Users?

With almost 17 million records in JSON format, the Instagram data leak included important personal information like usernames, email addresses, phone numbers, locations, and names. 

Experts raised concerns regarding data security and privacy, claiming that the nature of this data suggested that it may have been sourced from publicly available information. 

Individual and Celebrity Accounts Were Affected by the Breach

Individual information was exposed by Instagram hacks, which increased fear and damaged trust. The vulnerability of the site was highlighted by fatal frauds that claimed the lives of celebrities like Josh Seiter and Lil Tay.

Initially, a statement purporting to be from Lil Tay's Instagram account said she and her brother had passed away. Lil Tay denied the reports the day after they appeared to be verified by an email response from the rapper's address. 

She explained that misleading information was spread via her hacked Instagram account, which upset her and her loved ones.

Seiter also addressed rumors that he may have staged his demise. 

He strongly denied these allegations, highlighting his dedication to mental health promotion and expressing displeasure at the idea of taking advantage of such a serious problem for public exposure.

What are the Potential Privacy Risks from Exposed Data?

There are serious consequences for the public release of Instagram user data, making it a severe problem. The following are a few possible associated privacy risks:

Phishing and Targeted Advertising

Hackers can trick people into falling for phishing or scams by creating highly targeted advertisements with access to public data.

Taking Over Accounts

Hackers may be able to take over accounts and make unlawful transactions if they have access to personal information.

Jeopardizing Private Information

Publicly available private messages, images, or recordings may cause embarrassment, intimidation, or extortion.

Spreading Misinformation

Cybercriminals can alter publicly available data to disseminate misleading information or harm a person's reputation.

Tracking Location Information

If location information is made public, it may be used to follow someone around, which could result in harassment or stalking.

Harassing via Contact Details

Publicly available contact details may be used to initiate unwanted calls, harass, or even make physical threats.

Building Profiles

Using exposed data, comprehensive profiles of people can be constructed and sold to data brokers for use in targeted advertising or other applications.

Exploiting Sensitive Data

Data brokers may utilize publicly available information to deduce private information about people, including their political opinions, medical histories, and socioeconomic standing.

How to Take Immediate Action in Case of a Data Breach

A data breach can be a frightening experience.

  • Create a powerful, unique password using a mix of capital and lowercase letters, digits, and symbols.
  • Check the history of your Instagram posts and logins for unusual ones. Also, check whether any new accounts have been added to your account that you are not familiar with.
  • Change your passwords immediately if you have used them for other online accounts. Hackers often use data from one compromised account to access additional ones.
  • To enhance security, activate two-factor authentication on your significant web accounts, such as social media, email, and banking.
  • Pay special attention to fraudulent purchases on your credit card and bank statements. If possible, put a fraud notice on your credit record.
  • When receiving calls, texts, or emails purporting to be from Instagram or other reliable sources, exercise caution. These can be attempts at identity theft through phishing.

Use Dark Web Monitoring to Get Alerts About Information Leaks

Your personal information is a target for hackers and scammers, that will ruin your online identity and finances.

Imagine losing your hard-earned money, your reputation, and your peace of mind to a cybercriminal.

With PurePrivacy, you can scan the Dark Web 24/7 and receive alert notifications whenever someone posts your private information (name, address, credit card details, credentials, SSN). At only $5.83/month, you'll get instant dark web alerts and the power to stop data breaches dead in their tracks.

Get Pureprivacy Now Read more about Pureprivacy Dark Web Monitoring alert

Scan the Dark Web 24/7

You can monitor possible data breaches by continuously searching the dark web for personal data (name, password, SSN, email address) and get alert notifications.

Get a Tailored Privacy Score

You can assess social media privacy settings and receive suggestions to enhance online privacy on Instagram, Facebook, LinkedIn, Twitter.

Prevent Data Collection

You can evaluate the possible threats posed by data brokers that are involved in data collection, and send automated opt-out requests to remove your private data. 

Stop Third-Party, Invisible Trackers

You can protect your personal information by stopping websites and third-party trackers from collecting and harvesting data.

Frequently Asked Questions (FAQs)

  • Is there a risk to my Instagram?

    Plus

    It is suggested that you change your password whenever you discover it is weak, may have been discovered or compromised by outside parties, or otherwise make it more difficult for someone else to access your Instagram account.

  • Is Instagram's data secure?

    Plus

    It's crucial to watch what you post on Instagram if you want to protect your personal information. Refrain from disclosing personal details like your phone number, home address, or bank account information. Background details in photographs and films should be avoided because they can accidentally reveal private information.

  • How frequently are Instagram accounts hacked?

    Plus

    Notch claims that over 50,000 Instagram creator accounts are hacked annually, with one attack occurring every ten minutes. However, the overall account hacking rate is significantly greater. 36,222 Instagram accounts were hacked monthly in 2023, accounting for 85% of all accounts.

  • Simplify your online presence today

    With PurePrivacy, make sure all your personal data remains safe without a hassle!

Wrapping Up!

The Instagram data leak highlights the fragility of personal information in the digital age. 

You should consider restricting the information they disclose on social media sites and look for ways to protect their data.