Cadent Opt-Out: Personal Information Removal Guide 2025
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By Farrukh Mushtaq
Farrukh Mushtaq
See author profileFarrukh Mushtaq, a digital marketer at PureSquare, possesses a keen interest in cybersecurity and enjoys writing about it. With several years of experience in the digital marketing industry, he brings expertise and passion to his work.
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25 July 2024
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9 mins read
Table of Content
Table of Contents
- What is Cadent.com?
- How Does Cadent.com Collect Your Data?
- Why Is Opting Out of Cadent.com Important?
- How to Opt-Out of Cadent.com the Right Way
- Steps to Opt-Out Using PurePrivacy
- Manual Opt-Out Method vs. Opt-Out With PurePrivacy
- Frequently Asked Questions (FAQs)
- Stick to the Best Security Procedures!
In 2024, data breaches harmed over three billion individuals. Opting out and having your data removed is the only way to safeguard yourself against the consequences of data breaches.
If there is a security breach on Cadent.com, your data may be exposed, resulting in identity theft or unauthorized access.
Follow the following tips to reduce these dangers and delete personal information from platforms open to the public.
What is Cadent.com?
Cadent.com is a website offering advanced TV advertising solutions. Their Aperture platform integrates identity, data, and inventory to simplify cross-screen advertising. Cadent gives users access to premium digital and CTV inventory and capabilities for audience targeting, campaign activation, and measurement through its supply-side platform.
How Does Cadent.com Collect Your Data?
Cadent.com collects user data through its advertising technology platform in the following ways:
Device Identifiers
Cadent collects various device identifiers to track users across different platforms and devices.
Location Data
They gather ZIP+4 and ZIP+11 postal codes, as well as geolocation data.
Household Information
Cadent collects household identifiers and addresses.
Device Metadata
Information about the devices used to access content is collected.
Website and App Activity
Data about your browsing activity on websites and apps that use Cadent's platform is gathered.
Partner Data
Cadent works with data providers who share your segments and other information to help target audiences and measure ad effectiveness.
CRM Data
They help brands upload and anonymize customer relationship management (CRM) data.
Behavioral and Demographic Data
Cadent enhances your profiles by adding behavioral and demographic data from their segments or the larger data marketplace.
Why Is Opting Out of Cadent.com Important?
Opting out of Cadent's data collection and targeted advertising practices is important for several reasons:
- Protects Privacy
By opting out, you can restrict how much personal data Cadent collects about you. This data may include device identifiers, location data, browsing history, and demographic data.
- Reduced Tracking
Selecting to opt-out can help maintain your privacy and limit the development of extensive user profiles by limiting Cadent's capacity to track your online activity across websites, apps, and devices.
- Control Over Data Usage
Opting out gives you more control over how your personal information is used for advertising purposes, allowing you to decide whether you want to be part of targeted advertising campaigns
- Compliance with Privacy Laws
Cadent offers opt-out options to comply with various laws protecting privacy, like the California Consumer Privacy Act (CCPA), which gives users the right to opt out of the "sale" or "sharing" of their personal information.
- Limiting Data Sharing:
By opting out, you can reduce the sharing of your information with Cadent's partners and third-party data providers, which may otherwise use your data for various purposes
How to Opt-Out of Cadent.com the Right Way
Step 1: Access Cadent.com
Open Cadent.com’s website.
Step 2: Click on Your Privacy Choices
Scroll down and tap on the Your Privacy Choices link.
Step 3: Access to Opt-Out form page
Clicking on the Your Privacy Choices link will take you to the Your Privacy Choices page. Scroll down and click on the Data Rights Request Form link.
Step 4: Email Verification
You must verify your email address and access to the email by clicking on the link.
Step 5: Fill out the form
After clicking the link, Fill out the form to submit a data rights request.
Congrats! Your request has been submitted.
Your information will be removed from the Cadent.com data asset within (45) days.
Steps to Opt-Out Using PurePrivacy
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From web app:
● Visit the PurePrivacy website.
● Sign up to PurePrivacy.
● Create your profile.
● Provide us your consent.
● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.
From Mobile App (Android & IOS):
● Launch PurePrivacy mobile app.
● Signup or Login to your account.
● Enter Details to create your profile.
● Allow us your express authorization to start the opt out process.
● Once you allow authorization the opt out process will begin. Pure Privacy automatically starts the monitoring & opt out process for your information. First ask them if they have your data or not. If they have simply opted out of data on behalf of you. This all process was done within a short period of time. Also Send a weekly email summary that combines and summarizes the activity related to removing data.
How Does PurePrivacy Work?
Send Recurring Data Removal Requests
PurePrivacy requests that your data be removed from these databases by sending requests to more than 200+ data brokers. All you have to do is give permission and some basic information.
See Who Tracks You Online
You can see a list of companies that collect your data and the details they obtain. You can monitor any changes to your information once you've asked them to delete it. It helps you understand the accessible information and the security measures in place.
View and Track All Your Requests
You can track all your opt-out requests on a single dashboard. It provides an overall status report and estimates the time it may take for your data to be deleted from each data broker's database.
Get Alert Recommendations
You will receive weekly email updates from PurePrivacy regarding the progress of your removal requests. This guarantees that you are informed of the status and are aware of the successful
Manual Opt-Out Method vs. Opt-Out With PurePrivacy
- You must be involved in the opt-out process
- There is no guarantee your data will be removed.
- You have no control over when your personal information will be removed.
- Technical knowledge and experience are required.
- Performs automatically to protect your privacy and erase your personal information
- Your data will be automatically deleted from Compact and any data brokers.
- PurePrivacy will send opt-out requests as soon as you approve them and will monitor them until your data is deleted.
- Easy and convenient to use
Frequently Asked Questions (FAQs)
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Is the opt-out process of Cadent.com free of charge?
It looks like there is probably no charge associated with opting out of Cadent's advertising and data-collecting policies.
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Will opting out remove my information permanently from cadent.com?
While opting out will likely reduce the use of your personal information for targeted advertising, it may not automatically permanently remove all your data from Cadent.com's systems. To ensure complete removal of your information, you may need to request data deletion through their data rights request process specifically.
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Simplify your online presence today
With PurePrivacy, make sure all your personal data remains safe without a hassle!
Stick to the Best Security Procedures!
Learning the basics of safe internet usage and incorporating the best security precautions into your online activities is crucial.
Using privacy apps like PurePrivacy, which provides a protected online presence, can help you take precautions against online threats.
