In the first, second, and third quarters of 2023 alone, over 200 million people were impacted by data breaches, leading to scams and identity theft. Most of these events are a result of data brokers like Comscore sharing and selling people’s personal information to marketing companies.
We created this Comscore opt-out guide to show you how to remove your data from Comscore and reclaim control over your online privacy.
Comscore Inc. is a market research company analyzing digital consumption behavior trends to produce various reports about consumer preferences and interests.
Its online market research community has millions of participants who are interested in voicing their opinions through survey responses and activities.
Comscore provides data routinely cited by major media outlets and relied upon by some of the world’s largest media companies, advertisers, and film studios.
Underneath its operations lies the collection and usage of users’ personal information. Without your data, there would be no Comscore, and leaving your data on the platform can be detrimental to your security and privacy.
Comscore collects data about users' online activity through various means. When users visit Comscore's website or use its mobile application, Comscore may automatically create logs regarding their activity.
It also collects people’s personal information from the following sources:
Besides getting access to your personal information when you use their services, Comscore also gets your data from other data brokers.
Running its operation is the number one reason Comscore collects your data. This means studying your data and producing detailed reports on what you like and don't like.
Understanding user preferences helps Comscore ensure that its products and services satisfy consumers 'diverse needs. This information provides a basis for developing and improving products and services.
Besides using it to power its operation, Comscore can share your data with its partners. Regardless of what they do with it, your data is not safe on this platform, and you should opt out to protect it.
Americans lost over $2.5 billion to scams in 2023, and that number is likely to surge higher in the coming years. Leaving your data on data brokers like Comscore puts you at risk of identity theft and scams.
Opting out will prevent your data from being misused and falling into the hands of scammers, identity thieves, and cybercriminals. It would also help restore your privacy rights and prevent marketers from sending you targeted ads.
Comscore allows users to control the extent of data collection and usage through its ScorecardResearch service. Here are the two primary methods of opting out of Comscore.
Once your request has been verified, it will be processed and reviewed in a few weeks. Once your request is approved, your information will be removed from the website.
They will verify and process your request, but this will take a few days or weeks.
Are you looking for an easier and much faster way to remove your data from data brokers like Comscore? What if I told you that you don’t have to break a sweat to opt out of data brokers anymore?
Yeah, that’s right! With PurePrivacy, you can opt out of Comscore and dozens of other data brokers in just a minute.
Other benefits of using this tool include:
You know how daunting it can be to complete a data broker's opt-out form and wait until your data is removed from the platform. PurePrivacy will handle the process for you.
PurePrivacy will analyze your social media accounts to recommend settings that will prevent you from giving out sensitive information online.
Comscore allows you to opt out manually through their website. You can also opt out via third-party apps like PurePrivacy.
Comscore uses ScorecardResearch Tags to create personalized advertising experiences based on user interests and behaviors.
Yes, Comscore often allows users to opt out of certain data collection activities while still participating in market research.
The verification process and review may take a few weeks after submitting a manual opt-out request on Comscore's website. Once approved, your information will be removed from the website.
No. It takes about two years for Comscore to remove your information from its website totally.
Identity theft cases are increasing significantly, over 1.4 million cases reported in 2022 alone. The misuse and abuse of users’ personal information on the database of data brokers is one of the major causes of identity theft and scams. I’m sure you don’t want to join that number in the coming months. Opt out to remove your data from data brokers like Comscore and protect your digital privacy. Use PurePrivacy for a streamlined and more successful opt out.