Incogni vs Aura: Here’s a Comprehensive Privacy Face-Off
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By Farrukh Mushtaq
Farrukh Mushtaq
See author profileFarrukh Mushtaq, a digital marketer at PureSquare, possesses a keen interest in cybersecurity and enjoys writing about it. With several years of experience in the digital marketing industry, he brings expertise and passion to his work.
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7 October 2024
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8 mins read
Worried about data breaches and privacy violations? Data brokers are collecting and selling your personal information without consent. Take control of your online privacy with Incogni or Aura. Compare their features and choose the best solution for your unique privacy needs.
Key Features
| Features | PurePrivacy | Incogni | Aura |
| Privacy Score | Customize your privacy settings for all your social media and information shared online to control who can see your information. Get a personalized privacy score to assess your online security. | No specified privacy score is given, but data deletion requests are made with conviction and followed up to ensure that data is removed. | Provides security features like data broker opt-outs, fraud protection, and digital security, but may initially scan fewer data brokers |
| Data Removal | Automatically removes your data from data brokers, saving you time and effort. Offers detailed information on data brokers, their practices, and potential privacy risks. | Plays a crucial role in driving and enacting significant cybersecurity laws, while opting out of data brokers. | Targets a few data brokers for data removal, but offers other highlighting services in the package including parental control. |
| Scan/Rescan Social Media Settings | Identifies potential security vulnerabilities in your social media accounts and provides personalized advice to improve your privacy. With a few simple steps, you can adjust your settings to match your desired level of privacy. | Scans the internet for instances of your data exposure but does not specifically target social media privacy. | Offers scans throughout the year, but functionality may be limited on certain platforms. |
| Strictly No Log Policy | Never keep your data or share it with affiliates or partners. | Share your data with partners and corporate subsidiaries to facilitate service transfers. | Share your data with partners and corporate subsidiaries to facilitate service transfers. The website lacks information on security and privacy policies. |
| Trackers Identification | Enhance your online privacy with a free tracking blocker for Chrome. Customize your tracking preferences and protect your data online. | While Incogni is committed to your privacy, it may occasionally block trackers required for certain website features. | It might occasionally block trackers necessary for specific website features. |
Incogni vs Aura
| PurePrivacy | Incogni | Aura | |
| Ratings | 4.7 | 4.4 | 4.5 |
| Special Feature | Privacy scanFree tracker blockerDark web monitorSocial media privacy optimization | Reduce junk calls and emails.Data removal weekly updates | Fraud protectionParental controls |
| Data Brokers | 200+ | 170+ | 30(US platforms) |
| Pricing | $69.99/year | $129/year | Starting with $120/year |
| Discounts & Offers | 60% Off on Annual Plans | Low monthly plans | Free 14-day trial |
| Platforms | Android, iOS, Windows | Android, iOS, Windows | Android, iOS, Windows |
| Support | 24/7 live chat support | Email and call |
Detailed Feature Comparison
We've examined Incogni and Aura. While both guarantee data removal and provide progress reports, they fall short in social media privacy management and lack a personalized privacy score aligned with your preferences.
Coverage
PurePrivacy
PurePrivacy targets over 200 global data brokers and provides a privacy score system to personalize settings for maximum protection.
Incogni
Incogni automatically targets over 170 data brokers and websites and is continuously expanding its coverage to ensure maximum protection.
Aura
Aura focuses on removing data from 30 data brokers, primarily located in the United States.
Ease of Use
PurePrivacy
The user-friendly platform provides a clear privacy score and a simple sign-up process that requires minimal personal information.
Incogni
Offers a detailed dashboard that shows the number of data brokers holding your information, exposed data, time saved, and recent updates.
Aura
Provides a comprehensive dashboard that details the number of data brokers holding your information.
Availability
PurePrivacy
Shields your data from tracking by websites, cookies, social media apps, and data brokers, both in the United States and globally.
Incogni
Available in the United States of America (50 States), Canada, United Kingdom of Great Britain, and Northern Ireland. Switzerland and Norway.
Aura
Covers the US region only.
Customer Support
PurePrivacy
24/7 customer support is available. Detailed blogs and guides to improve your privacy are available on the website.
Incogni
Offers FAQs, a knowledge base, a request system, a dedicated email address, and live chat support with a typical response time of 24 hours.
Aura
Aura offers FAQs, a knowledge base, and email communication.
USP (Unique Selling Proposition)
PurePrivacy
PurePrivacy monitors the dark web for data breaches and offers complete online anonymity with PureVPN. A free Chrome extension is available to block trackers and enhance your privacy.
Incogni
Incogni, a renowned name in the data privacy industry, offers data removal from over 170 data brokers.
Aura
Aura offers data removal from 30 data brokers and works for various privacy breaches.
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Frequently Asked Questions (FAQs)
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How do I cancel my subscription to Aura or Incogni?
The cancellation process for each service is typically outlined in their terms of service or FAQ sections. You can usually cancel your subscription through your account settings or by contacting their customer support.
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Does Aura offer identity theft insurance coverage?
Yes, Aura offers identity theft insurance coverage up to $1 million per person. This can help cover the costs associated with restoring your identity if you become a victim of identity theft.
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Does Incogni guarantee the complete removal of my data from data brokers?
While Incogni does its best to remove your data from data brokers, it cannot guarantee complete removal. Some data brokers may retain your data for legitimate business purposes or due to legal requirements.
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Which service offers better customer support?
Aura generally offers better customer support, with 24/7 US-based customer service available by phone, email, and live chat. Incogni primarily relies on email support.
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How can I check if my personal information has been leaked on the dark web?
There are several online services that can help you check if your personal information has been leaked on the dark web. PurePrivacy offers dark web monitoring for all your data from data logs, brokers, social media accounts, or cookies so that your privacy is optimized.
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How does PurePrivacy's data removal process work?
PurePrivacy simplifies the process of removing your personal information from data brokers, automating opt-out requests, and saving you time and effort by sending frequent requests to data brokers, so that your information is timely removed.
In Summary
While both Incogni and Aura offer valuable privacy tools, the best choice for you depends on your specific needs. For a more comprehensive solution with advanced privacy features, PurePrivacy would be the ideal option.
