Do Location Assets in Google Ads Show on Google Maps? 

Have you ever searched for a coffee shop or a bookstore, and started getting ads with business information popping up at the top of your search? That’s Google Ads using Location Assets to make sure local businesses catch your attention. 

But here's the burning question: Do these Location Assets also show up on Google Maps? The short answer is yes, and the following guide describes how Location Assets work, how they appear on Google Maps, and how to use them to get more local customers.

What is a Location Asset in Google Ads?

Location assets can display the details of your business in a variety of ways on mobile devices and PCs across the Search Network, Display Network, YouTube, and Google Maps. 

Google Search Network: Advertising with location assets can be displayed like standard text advertising with your location and phone number.

Do Location Assets Appear on Google Maps?

Yes, location assets from Google Ads are displayed on Google Maps. When companies set up location assets, they may include important information such as their address, a link to a map, and the estimated distance to the company in their advertisements. This feature makes it easier for consumers to discover directions while also increasing the business's presence in local search results.

How Location Assets Work?

Integration with Google Business Profile

To successfully use location assets, small and medium-sized businesses can link their Google Business Profile to their Google Ads account. This link enables the advertising to retrieve location data straight from the profile, guaranteeing that the correct information is presented. 

Display in Ads

After the setup, location assets can show various ad formats, including search, display, and video ads. They provide users with a clickable link that directs them to Google Maps, facilitating easy navigation to the business location.

Visibility on Google Maps

When users search for relevant local terms, ads featuring location assets can appear on Google Maps, improving the chances of attracting potential customers who live nearby.

Step-by-Step Guide to Setup Location Assets to Appear on Google Maps

1. Sign In to Google Ads

• Go to Google Ads and sign in with your account credentials.

2. Link Your Google My Business Account

• In the Google Ads dashboard, click on the tools icon in the top right corner.
• Under "Setup," select Linked Accounts.
• Find Google My Business and click Details.
• Click the Link account button and follow the prompts to link your GMB account.

3. Create Location Assets

• In Google Ads, navigate to the Ads & assets tab in the left-hand menu.
• Select Assets from the dropdown.
• Click the + button and choose Location asset.
• Follow the instructions to link your GMB account and set up your Location Assets.

4. Apply Location Assets to Campaigns

• Click on the Assets tab.
• Go to your campaign settings.
• Select Use existing asset or Create new asset, then choose the Location Asset you set up.
• Save your changes.

5. Ensure Accurate Business Information

• Verify that all of your company's information, including your address, phone number, and business hours, is accurate in your GMB account. 
• Update any outdated information as needed.

6. Set Up Location Targeting

• In Google Ads, select your campaign and go to the Settings tab.
• Under Locations, choose the areas you want to target for your ads.

Save your settings.

7. Monitor Performance

• Regularly check your Google Ads reports to see how your Location Assets are performing.
• Adjust your campaign settings or GMB details as needed to improve results.

Benefits of Accessing Location Assets

• Visibility: Your company shows up on Google Maps and regional searches.
• Engagement: Clients can quickly locate you and get in touch for hiring.
• ROI: You have a better chance of turning searchers into buyers if you target local clients.

Common Issues and Troubleshooting Practice 

Location assets may not appear on Google Maps for the following reasons:

• Inaccurate Linking: Verify that Google Ads and the GMB (Google My Business) account are correctly connected.
• Policy Violations: It's critical to abide by Google's advertising policies.
• Problems with Verification: Before the location assets appear, the GMB profile needs to be validated.

Steps for Troubleshooting: 

Make sure you comply by reviewing Google's rules.gs, ensuring a comfortable surfing experience across all devices.

Verify the Google Ads and GMB connection once again.

Check the GMB profile if it hasn't been checked earlier.

Wrap Up 

Using Google Ads' Location Assets can be effective for boosting your local marketing campaigns. It will be easier for interested customers to find and visit you if you connect your Google My Business account and set up Location Assets so that your business appears on Google Maps. Make the most of this tool and improve your advertising by following the suggestions above.