How to Become a YouTube Influencer

  • 8 November 2024
  • 9 mins read

What do some of the biggest names in entertainment have in common? They all started with a camera, a dream, and the boundless creativity that YouTube allows. If you have a passion or a unique story, YouTube could be your way to shine! In this guide, we’ll show you how to build a successful YouTube channel, from picking a topic to making great videos that attract viewers.

6 Basic Steps to Become a YouTube Influencer

Here's a step-by-step guide on how to become a YouTube Influencer:

1. Find Your Niche

  • Choose a topic you’re genuinely passionate about to keep content creation enjoyable.
  • Define your target audience to create content that resonates with them.
  • Research existing channels in your niche to find unique angles.

2. Create High-Quality Content

  • Invest in quality equipment (camera, microphone, lighting) for professional-looking videos.
  • Focus on informative, entertaining, and visually appealing videos. Use strong storytelling techniques to maintain audience interest.
  • Post regularly to build a loyal following.

3. Optimize Your Channel

  • Select a catchy name that reflects your niche.
  • Create visually appealing channel art representing your brand.
  • Write a clear description that outlines your niche and what viewers can expect.
  • Use relevant keywords in titles, descriptions, and tags for better discoverability.

4. Engage with Your Audience

  • Engage with viewers by responding to their comments and questions.
  • Utilize the community tab for polls, questions, and discussions.
  • Promote your YouTube channel on other platforms to reach a broader audience.

5. Promote Your Channel

  • Post your videos on Facebook, Instagram, and Twitter to attract viewers.
  • Work with other YouTubers to reach new audiences.
  • Consider paid ads on YouTube or other platforms for additional promotion.

6. Monetize Your Channel

  • Get 1,000 subscribers and 4,000 watch hours to qualify for the YouTube Partner Program (YPP).
  • Apply for YPP and enable ads on your videos to start earning.
  • Use channel memberships, Super Chat, brand deals, and crowdfunding to boost your earnings.

Building a successful YouTube channel takes time and effort. Stay patient, focus on creating high-quality content, and engage with your audience to thrive as a YouTube influencer.

What is a YouTube Influencer? 

A YouTube influencer is a person who creates videos on YouTube and has a large following. They share their interests, like beauty, gaming, or travel, and connect with their audience through their content.

These influencers can shape trends and opinions, as many viewers trust their recommendations. Brands often partner with them to promote products, making YouTube influencers important in marketing.

Top 10 YouTube Influencers in the World 

Here are the top 10 YouTube influencers in the world, along with their subscriber counts and genres:

  1. MrBeast

Renowned for his elaborate challenges, philanthropy, and high-budget stunts.

  • Subscribers: 327 million
  • Genre: Entertainment/Challenges
  1. T-Series

Known for its music videos and Bollywood content.

  • Subscribers: 277 million
  • Genre: Music/Entertainment
  1. Cocomelon - Nursery Rhymes

A popular channel for animated children's songs and educational content.

  • Subscribers: 184 million
  • Genre: Kids/Education
  1. SET India

A channel that features full episodes of Indian television series and entertainment shows.

  • Subscribers: 179 million
  • Genre: Entertainment/TV Shows
  1. Kids Diana Show

A children's channel featuring Diana and her family in various play and adventure scenarios.

  • Subscribers: 127 million
  • Genre: Kids/Entertainment
  1. Vlad and Niki

A children's channel featuring brothers Vlad and Niki engaging in fun and imaginative play.

  • Subscribers: 126 million
  • Genre: Kids/Entertainment
  1. Like Nastya

A channel showcasing the adventures of a young girl named Nastya, focusing on family-friendly content.

  • Subscribers: 121 million
  • Genre: Kids/Entertainment
  1. ZEE Music Company

An Indian music label known for its Bollywood songs and music videos.

  • Subscribers: 111 million
  • Genre: Music/Entertainment
  1. PewDiePie

A gaming and entertainment channel known for its Let's Play videos and vlogs.

  • Subscribers: 110 million
  • Genre: Gaming/Entertainment
  1. 5-Minute Crafts

A DIY and life hacks channel that provides creative solutions and fun projects.

  • Subscribers: 81 million
  • Genre: DIY/Lifestyle

How Much Money Does a YouTube Influencer Make?

YouTube influencers can earn significant incomes through various revenue streams, such as ad revenue, sponsorships, merchandise sales, and channel memberships. Their earnings depend largely on subscriber counts, viewership, and engagement rates. 

Generally, influencers make between $1 to $5 for every 1,000 views, and successful creators can earn six-figure monthly incomes. Here are five top YouTubers and their estimated monthly incomes:

Rhett & Link: $600,000ght cost money, so check the prices before you use them. Using these steps and tools, you can easily get transcripts from YouTube videos when needed!

MrBeast (Jimmy Donaldson): $18.6 million

PewDiePie (Felix Kjellberg): $1.25 million

Markiplier (Mark Fischbach): $1 million

Dude Perfect: $1 million

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More to explore in YouTube guides:

Frequently Asked Questions (FAQs)

  • How often should I post on YouTube to grow my channel?

    Plus

    Consistency is key, so you should post at least once a week. Posting regularly helps engage viewers and encourages them to return.

  • Do I need expensive equipment to start a YouTube channel?

    Plus

    While quality equipment can enhance video production, you can start with a smartphone and basic editing software until you're ready to invest.

  • How can I attract more viewers to my channel?

    Plus

    Use relevant keywords, share your content on social media, and engage with viewers by responding to comments and using the Community tab.

  • What are some ways to earn money on YouTube?

    Plus

    Monetize through the YouTube Partner Program, brand collaborations, selling merchandise, and fan support on crowdfunding platforms.

  • How long does it take to become a YouTube influencer?

    Plus

    Success on YouTube takes time and persistence. Most creators see growth within a few months to a year, depending on content quality and consistency.

In Conclusion

Creating a successful YouTube channel requires commitment and patience. Prioritize quality content, interact with your audience, and maintain consistency, your efforts will pay off eventually.