Do you ever feel as if your internet activity is being tracked?
If you use Chrome, you've probably gathered a lot of cookies over time.
While some cookies improve your browsing experience, others, known as tracking cookies, monitor you across several websites and collect information about your online activities and interests.
These tiny digital trackers are so annoying that many antivirus programs classify them as spyware.
But do not be afraid! In this blog post, we'll show you how to gain control of your privacy by stopping these tracking cookies.
Follow these simple steps to have a more safe and confident browsing experience.
If you've ever questioned why you see adverts for products or services that you've recently searched for or clicked on, you could have noticed tracking cookies.
Tracking cookies are little text files that websites place in users' browsers to collect information about their online behavior.
These files provide data that lets websites remember specific user settings, keep login sessions, and track user behavior across several sites.
Not all web cookies are the same and have various purposes. Depending on the type, a cookie may just be on your browser for the duration of your session or several months.
Here are the four main types of cookies:
Third-party cookies can collect much information about your online activities, depending on what the website wants to learn about you.
Here are some common types of information that tracking cookies store:
This includes your browsing history, such as the pages you visit, the links you click, and the time you spend on each site. Advertisers use this information to understand your interests and provide relevant products or services.
This unique number identifies your device and its location on the internet. It can reveal your country, city, region, internet service provider, and network type. Advertisers use this to target ads based on your location.
Beyond just your IP address, this can precisely pinpoint your location using GPS or other methods. Advertisers can use this to show you ads related to nearby places or events.
This includes details about your device type (e.g., desktop, laptop, tablet, smartphone), operating system (e.g., Windows, Mac OS, Android, iOS), browser (e.g., Chrome, Firefox, Edge, Safari), screen size, resolution, and more.
Advertisers use this information to optimize their ads to look good and load quickly on your device.
To stop Chrome Ad tracking, you'll need to follow these steps.
PurePrivacy improves your online privacy and security by reducing the chances that your information will be misused. It makes it difficult for unauthorized people to access your information and limits trackers' ability to monitor your online activity.
You are being monitored everywhere on the internet!
PurePrivacy helps you take control of your browsing experience!
Disable trackers that follow you throughout the internet.
Prevent websites and applications from storing your browsing history.
Blocking trackers can improve page load times and reduce distractions.
Tracking cookies is not illegal as long as they are used according to all data privacy regulations applicable to your website. Most of these rules require you to notify the user that you are using tracking cookies. Allow them to opt out of using these cookies.
Private browsing does offer some protection against cookie-based tracking.
Because cookies from your private browsing session are not saved when you shut your private browsing window, you are less likely to see future online advertising connected to the websites you visit while using private browsing.
VPNs may mask your IP address, location, and online activities from ISPs and any hackers, giving you a high level of privacy and protection.
However, they cannot protect you from cookies, website-level tracking, malware, or information that you actively provide online.
While third parties can still gather cookies, trackers, and your search history while you explore in incognito mode, that data isn't saved on your computer after your session ends—it all gets wiped when you shut the window.
You may significantly enhance your online privacy and security by actively managing cookies.
Protecting your personal information is critical because it makes it more difficult for unauthorized people to access your data, prevents online advertisers and other entities from tracking your activities, and thus reduces the risks associated with potential information misuse.
These proactive actions allow you to explore the internet more confidently, resulting in a safer and more secure browsing experience.